Helping Customers Live Secure
During my time working on Security Finance, I helped write and execute a wide variety of content, advertising and digital marketing for their brand. The work you see here represents the evolution of several different campaigns through the years from top of the funnel to lower funnel tactics. The first campaign below is called “For Whatever Happens Next” and featured a variety of mediums that helped communicate an empathetic approach to providing customized solutions to our customers. The short-term loan industry is highly regulated, which also meant we had to work very closely with the client and their legal teams to finalize our work.
Loans From Your Perspective
This campaign featured imagery that was literally from the POV of a customer as they went about different aspects of their lives. The idea was to communicate how we support our customers and work hard to understand and customize options that work for them. In addition, we created mid-funnel and lower-funnel work that helped evolve the message based on where they were in the customer journey.
Live Secure
Most recently, Security Finance is moving to a new campaign based off the tagline I came up with, “Live Secure.” This line stems from their name and the work is in the early stages of production. Here are a few elements that are in progress for digital, video, social, in-store, and website work which will roll out in 2024.
